Our Story



Jack Brown’s Beer & Burger Joint is the dream of two childhood best friends, Aaron Ludwig and Mike Sabin. While spending their youthful days skateboarding and collecting old beer cans, they often talked about opening their own bar.

Flash forward to adulthood, and Aaron had spent 15 years in the business world operating a ski & snowboard shop in Harrisonburg, VA. Mike had spent 20 years in the restaurant world in South Beach Miami. After one crappy day at work in 2008, Aaron called Mike to propose a “what if” scenario and the rest, as the saying goes, is history. Aaron was really into craft beer and Mike had served as chef of four restaurants. With their powers combined, a beer & burger joint was born!


Jack Brown’s is a bar that happens to sell a really fantastic burger. The menu is purposely simple, and we don’t try to please all tastes.

The day Aaron and Mike opened in Harrisonburg, their very first customer came in, sat down, asked for a cheeseburger with lettuce and tomato, and then proceeded to walkout because they didn’t serve any burgers with lettuce and tomato. Their second customer was a fan, but it was Aaron’s brother… Needless to say they eventually found people who were really into what they were doing.

We choose to focus on doing one thing and doing it really well. Our burgers are unique and crave-able. We always stock an exciting variety of all styles of craft beer, ranging from local darlings to rare beers from around the world.

Our staff is the “special sauce” that brings all of this together. They have all been trained to guide you through the world of craft beer and crazy burgers and to make sure you have a great time.

Aaron and Mike designed the bar that they would want to hang out in, and since they grew up as drinking buddies, it wasn’t too difficult a task. We hope you enjoy your experience at Jack Brown’s, but really we just want you to feel welcome. We claim this joint in the name of good beer, good food, and good people! Cheers!


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